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When selling, the advantages of working with a REALTORŪ are:
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Looking out for your best interests:
By asking a REALTOR to act on your behalf during the sale of your home, you create an Agency Relationship and become the REALTOR's client. REALTORS always owe their clients full fiduciary duties, such as loyalty, obedience, confidentiality, accountability, duty of care, and full disclosure of all pertinent facts.
- Getting the best price:
Professional marketing means top dollar and a faster sale. REALTORS spend a lot of time and energy making sure they know their local market inside and out. They know the current market value of properties in your area and are your best resource for determining and getting the best and highest price possible. All REALTORS have access to all of their agency's resources and marketing skills, ensuring that all potential buyers are quickly made aware of your home.
- Showcase your home in the best possible light:
"First impressions count!"
As unfair as it might be to your home, after only fifteen seconds most buyers have already developed a perception of your property that will
color their feelings during the rest of the showing and perhaps dramatically affect how they perceive the value of the property. REALTORS can offer a great deal of information and advice on how to significantly increase your chances of obtaining the highest and best price for your home.
- Dealing only with qualified buyers:
REALTORS have access to pre-screened and pre-qualified buyers who are really serious about buying in your
neighborhood. They work full-time making these connections and are literally the best source of potential purchasers.
- Negotiation expertise:
REALTORS do many things, but one of their most important functions is to negotiate on behalf of their clients. When you sell your house, you want the best price in a reasonable amount of time. Your REALTOR's job is to facilitate this by drawing up legally binding contracts, assisting in negotiating any offers, offering advice and perspective, and if needed, acting as a mediator during any potential disputes between you and the purchaser.
- Professional experience:
A REALTOR brings to the table all of his or her knowledge, training and negotiation skills, and will explain exactly what you can expect from the buying/selling process. He or she will
be able to explain your rights and obligations, help organize and strategies, and even discuss financing options.
- Access to Multiple Listing Services:
REALTORS have exclusive access to the Multiple Listing Service (MLS). The MLS system is one of the most effective marketing tools available, giving all REALTORS nation-wide access to your property.
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