- Agent:
While the term "Agent" is not specific to the Real Estate industry, most Real
Estate Salespeople, Brokers and REALTORS act as Agents when conducting business. An Agent
is commonly defined as any person who represents another person in a business transaction.
- Fiduciary:
A person in a position of trust and confidence who must put the interests of another
person (their client) above all others.
- Client:
Often referred to as a Principal, a Client is a person who asks an Agent to act on his or
her behalf during the purchase, sale, exchange or rental of a property or business. An
Agent owes their clients full fiduciary duties, such as loyalty, confidentiality,
accountability, duty of care, obedience to all lawful instructions, and full disclosure of
all pertinent facts.
- Customer:
A customer is a person who has not retained an Agent to work on his or her behalf. While a
customer does not enjoy the fiduciary duties and benefits of the Client-Agent
Relationship, they are nevertheless entitled to be treated fairly, honestly and with due
care at all times.
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